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Six female-run galleries will now represent painter Rochelle Feinstein, following their joint global exhibition this year

By on September 13, 2022 0

It’s not every day that galleries voluntarily come together to represent a single artist, especially given today’s often competitive market environment.

But the new deal for artist Rochelle Feinstein – in which six women-led galleries will share representation of the artist going forward – is the direct result of a fruitful collaboration earlier this year, when all participated at the joint exhibition “You Again”.

If the show can be considered an experiment of sorts, it was extraordinarily successful. Featuring new and historical works, it has been shown at Campoli Presti (Paris), Bridget Donahue (New York), Hannah Hoffman (Los Angeles), Nina Johnson (Miami), Candice Madey (New York) and Galerie Francesca Pia (Zurich). ), open in January and February and until April.

“As corny as it sounds, one for all and all for one seems a perfect fit for our unique partnership,” Feinstein said in a statement. When the collaboration began in early 2021, the artist said she never imagined “how generative and deep the creative pool of the group would become, how my works would evolve for the ‘You Again’ exhibitions, nor that we we could move forward.”

Love Your Work (1999), fresco. Image courtesy of the artist and Candice Madey.” width=”465″ height=”605″ srcset=” Feinstein.jpg 465w,×300.jpg 231w” sizes=”(max-width: 465px) 100vw, 465px”/>

Rochelle Feinstein, love your job (1999), fresco. Image courtesy of the artist and Candice Madey.

When asked if these were the most galleries supporting shared representation of a single artist, galleries replied that this number was not unknown, “however, to our knowledge, we I don’t know of any situation in which the galleries work so closely together”. as we are.”

In the future, alongside sharing the proceeds of the sale, galleries will share the costs of special projects for the artist that might be too expensive or too time consuming for a single gallery to take on.

“When we all contribute, it’s much easier and a lot of things are possible. We’re excited to explore these ideas and innovate in ways we couldn’t on our own. Rochelle also now has a strong support network and wider international exposure,” the gallery owners said.

Rochelle Feinstein The Little Engine (2005-2008).  Images courtesy of Hannah Hoffman Gallery, Los Angeles.  Photography: Greg Carideo

Rochelle Feinstein The little engine (2005-2008). Images courtesy of Hannah Hoffman Gallery, Los Angeles. Photo: Greg Carideo.

Feinstein’s work spans abstract paintings, prints, videos, sculptures and installations and “is known for its unpredictability and tongue-in-cheek allusions to pop culture and art history,” according to a recent New York Times profile. The newspaper added that she had “earned some recognition in the art world but little satisfaction”.

This is likely to change given the international spotlight on his work and the new support found in so many galleries.

When asked if each gallery will have a niche or specialty, they said, “We each seem to have our roles and strengths in terms of the overall project and the presentation of their work, but those distinctions are more internal or logistical. .”

Rochelle Feinstein We Love You (2004).  Courtesy of the artist.

Rochelle Feinstein, We love you (2004). Courtesy of the artist.

“Feinstein’s three-decade practice has a defining influence on contemporary painting and abstraction,” according to a joint statement from all the galleries. They note its “constantly evolving approach” and “references as vast and varied as Michael Jackson, the 2008 financial crisis and the many presidential banter in The Marvelous.The latter refers to a series of nearly three dozen works made in the latter days of the 1990s, in which she used red and green pigments to create what she described as a holiday plaid pattern. “hideous”.

And like gallery shows and art fairs, Feinstein dealers will all have periodic meetings to discuss the best strategy for the months and year ahead. There are already plans underway for Hannah Hoffman and Bridget Donahue to perform a solo presentation at an upcoming fair, and more details will be released soon.

When asked if other galleries could take inspiration from the new collaboration, they said it “evolved organically through a shared love of work – we are a group of like-minded gallery owners “.

“It took a few leaps of faith to trust and share information as far as we did, however, we are learning from each other and having fun in the process. If we don’t share the same values, or if the group has been coerced in some way, it may not work,” the gallerists added. “However, if the chemistry is there, we don’t see why this and/or a host of other structures aren’t possible.”

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